Understanding search engines & your website
Date: Thursday 3 April 2025
Time: 14:00 - 15:30
About this event
For your website to rank well in search engines, it’s important that they can find and index the content on your site, whilst not encountering technical issues that could be treated as a sign of a low-quality website. This webinar shows you how to check and fix these issues, whilst providing positive signals of a good quality website to search engines (often known as “technical SEO”).
You’ll learn how to use Google Search Console, a crucial tool for understanding how visitors find your website when searching Google and also what pages Google is indexing or not – and if not, why not. The webinar explains the various reasons why pages don’t get indexed and whether they are really an issue, plus how to fix them if you do have issues.
Also covered are ways to stop search engines indexing pages they shouldn’t and why you might need to do so, along with how to implement structured data to enhance your website’s appearance in search results.
Who should attend
Business owners and entrepreneurs in the West Midlands.
Topics covered:
- Setting up Google Search Console
- How to use the Performance and Page Indexing reports in Search Console
- Implementing canonical and noindex rules where necessary
- Robots.txt files and XML sitemaps
- How to improve the chances of a page getting indexed
- What structured data is and how it can help improve your appearance and traffic from organic search results.
We're excited to have you join us. Please click here to reserve your spot at this event.
This event is FREE to attend. It is funded by the UK Shared Prosperity Fund and hosted by Business Growth West Midlands.
