Pay Per Click Advertising With Google
Date: Thursday 28 November 2024
Time: 12:00am - 13:30am
Location: Online
Register here
About this event:
This webinar will show you how to navigate the forest of options and settings available to you in Google Ads, across Search, Shopping and Display campaigns. This hugely powerful platform can be a gateway to business growth, but handled wrongly it can also be a money pit!
Join us for a thorough explanation of how Google’s advertising system works, the best options for your type of business and the key things to watch out for when managing your live ad campaigns. You’ll learn how to ensure you’re measuring a real return on investment from your advertising, the right choices to make when selecting campaign options and how to create great ads that capture attention.
Whether you’re looking to generate enquiries from your website or sell directly with ecommerce, this webinar will show you how to get the most from your ad spend, from choosing the right targeting options to optimising live campaigns in Google Ads.
Topics Covered:
- How the Google Ads auction works
- Setting up an account correctly
- Choosing the right type of campaign & bid strategy
- Creating your first campaign
- How to ensure measurement and reporting are working
- How to choose keywords
- Best practice for writing ads
- How to analyze campaign data to optimize performance
This event is FREE to attend. It is funded by the UK Shared Prosperity Fund and hosted by Business Growth West Midlands.
Upcoming events
Find free workshops, training and networking events in your area.
