Local business search engine optimisation
Date: Thursday 15 May 2025
Time: 10:00 - 11:30
About this event
Join us for an insightful webinar on SEO, tailored for West Midlands businesses.
Improve your chance of being found by local customers with this webinar. You will learn how to increase your visibility in search engines for customers who are looking for a local business or in a specific location, which often triggers additional features like Maps.
You’ll also learn how to use Google Business Profiles (formerly Google My Business), a free tool that lets you manage how your business appears on Google, including Search and Maps.
Who should attend?
This interactive webinar is for business owners in the West Midlands region who wants to be involved in search engine optimisation for their business, or who wants to boost their visibility in local business rankings on Google.
Things we’ll cover
• How to set up and claim Google Business Profile and Bing Places accounts for your business.
• How Google Business Profiles and Bing Places work, why it is crucial to have your business name, address and phone number in directories and how to handle negative reviews.
• Making your business listing more attractive - from adding photos and service menus to posting regularly.
• Getting more ‘local citations’ and why they are essential to improve your ranking.
• How to encourage customers to leave reviews on Google and other review sites.
• Optimising your website for local search rankings.
Outcomes
By the end of the webinar, you will understand the actions required to set up and optimise your business profiles on the major search engines, maximising your chances of ranking highly for searches by potential customers.
We're excited to have you join us. Please click here to reserve your spot at this event.
This event is FREE to attend. It is funded by the UK Shared Prosperity Fund and hosted by Business Growth West Midlands.
