Ensure your website works for search engines
Date: Thursday 7 August 2025
Time: 10:00 - 11:30
About this event
To ensure your website ranks well in search engines, it's essential that they can locate and index the content on your site without encountering technical issues that might be perceived as indicators of a low-quality website. This free webinar demonstrates how to identify and resolve these issues, while providing positive signals of a high-quality website to search engines, commonly referred to as "technical SEO".
You will learn how to utilise Google Search Console, an indispensable tool for understanding how visitors discover your website through Google searches, and which pages Google is indexing or not – and if not, the reasons why. We will also explore various reasons why pages may not be indexed, whether these are genuine issues, and how to rectify them if necessary.
Who should attend?
This event is ideal for small business owners, professionals, entrepreneurs and freelancers who want to enhance their digital marketing efforts without a large budget.
Things we’ll cover
• Setting up Google Search Console
• How to use the Performance and Page Indexing reports in Search Console.
• Implementing canonical and noindex rules where necessary.
• Robots.txt files and XML sitemaps.
• How to improve the chances of a page getting indexed.
• What structured data is and how it can help improve your appearance and traffic from organic search results.
Outcomes
By the end of the webinar, you'll know how to identify and fix technical SEO issues that affect your site's indexing and quality. Additionally, we will cover methods to prevent search engines from indexing certain pages and the importance of doing so, as well as how to implement structured data to improve your website's appearance in search results..
We're excited to have you join us. Please click here to reserve your spot at this event.
This event is FREE to attend. It is funded by the UK Shared Prosperity Fund and hosted by Business Growth West Midlands.
