Sales and marketing

Want to improve your marketing and make more sales?

Practical tips you can implement in your small business today to improve your sales strategy and make your marketing more effective.

Social media

Practical tips and inspiration for improving your social media marketing.

Person making a video using a mobile on a tripod

Marketing
Tips

19 September 2024

Top tips for advertising your business on social media

Practical strategies for getting started and optimising your social media advertising.

Marketing
Tips

31 October 2024

An introduction to TikTok and why your business should be on it

TikTok offers an unmatched chance to reach potential customers in a more dynamic, personal way. If you're a business owner wondering if TikTok could be useful, here’s an introduction to why it might be the platform for you.

Marketing
Tips

20 November 2024

Sales strategy

Improve your sales skills and close more deals with these practical tips.

The founders of The Recruitment Duo meeting with a Business Adviser

Sales
Tips

Champagne sales on a lemonade budget

Practical strategies for optimising your sales efforts.

A person holding an ipad making a sales pitch

Sales
Tips

5 top tips: Successful sales prospecting

Tips for identifying and converting your potential customers.

BGWM's regional lead speaking with colleagues

Sales
Tips

Unlocking sales success

Highlights from our webinar - Unlocking Sales Success - for you to take away and apply to your own business.

Talk to a Business Adviser for free

Get support with all aspects of your business growth - including advice and signposting on the innovation grants and programmes you are eligible for.

AI and analytics

Practical tips and inspiration for boosting your marketing's efficiency.

Marketing
Tips

29 January 2025

Tips for using AI to boost productivity within your business

Discover practical tips from our latest webinar on how AI can save time, boost productivity & transform your business operations.

Marketing
Tips

12 December 2024

How to use marketing analytics to grow your business

Marketing analytics might seem complicated, but they don’t have to be. By looking at the right numbers and tools, you can make smarter decisions, attract more customers, and grow your business. Here are some simple steps to get started.

Two people in a stairwell in aprons collaborating at a laptop

Marketing
Tips

05 February 2024

5 top tips: How to use AI in your marketing

Simple ways to weave AI into your marketing activity and save yourself time.

Websites and SEO

Get your website performing better, and improve your organic search ranking with these practical tips and guides.

Marketing
Tips

How to generate more leads from your website

Five top tips for improving your website's performance. Brought to you by the West Midlands Business Festival.

Business Advisor supporting entrepreneur sitting at laptop

SEO
Tips

5 top tips: Simple SEO steps to help you rank better in Google

In case you missed our recent free SEO webinars, here are a few takeaways to apply to your website and marketing strategy.

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SEO
Tips

Understand your website’s performance with Google Analytics

Improve the performance of your website with insights into your visitor behaviour.

Business adviser supporting a business owner

SEO
Tips

Simple tips to get your website generating more business

Improving your website doesn’t have to involve expensive redesigns; something as simple as rewriting the heading of a page can deliver a sizeable uplift.