The Scent of Success: Ingrained Oil Innovative Approach to Fragrance
Published: 20 August 2024
Introduction
The West Midlands continues to see a surge in successful new business startups, becoming a vibrant hub for innovation and entrepreneurship across various sectors. Among these promising enterprises is Ingrained Oil, a pioneering fragrance house dedicated to providing alcohol-free perfumes. Under the leadership of CEO Kwame Boateng, Ingrained Oil is making significant strides in the beauty industry with its unique approach to fragrance, catering specifically to individuals with fragrance sensitivities. This case study delves into the journey of Ingrained Oil, exploring its history, mission, achievements, growth, and future aspirations.
Company Overview
Ingrained Oil, under the leadership of CEO Kwame Boateng, was founded in June 2022. Specialising in alcohol-free perfumes, the company aims to cater to individuals with fragrance sensitivity, ensuring everyone can enjoy the pleasure of wearing perfume without experiencing the negative symptoms often associated with traditional alcohol-based products.
Officially launched in June 2023, marking its entry into the competitive beauty and fragrance market. Despite being a newcomer, the company quickly made its presence felt by forming a significant partnership with John Lewis, a major retail chain in the UK. Their products are now proudly featured in John Lewis stores in Nottingham, Leicester, and Solihull, solidifying their market presence and accessibility.
The mission of Ingrained Oil is clear: to make the pleasure of wearing perfumes accessible to everyone, especially those who suffer from fragrance sensitivities. This mission is driven by a commitment to inclusivity and innovation in the beauty industry. The company aspires to expand its footprint across more leading retailers in the UK and eventually venture into international markets. Their vision is to become a leader in the beauty space, known for their unique, high-quality, and inclusive fragrance products.
Awards and Accolades
Kwame Boateng's leadership has propelled Ingrained Oil to achieve a number of prestigious awards and recognitions, including:
- Prince’s Trust Joshua Ribera Achievement Award 2024: This award highlights the company's commitment to social impact and excellence.
- Potential Unlocked Entrepreneur of the Year 2023: A testament to Kwame Boateng's visionary leadership and entrepreneurial spirit driving Ingrained Oil.
- Black Business Show 24 Launch Pad Winner: Winning this accolade has opened doors to further support from Lloyds Bank, B-Corp certification, and legal guidance from Trowers & Hamlins.
- Business Live - Young Black Entrepreneur to Watch in 2024: Recognising the potential and promising future of Kwame Boateng and Ingrained Oil's innovative approach.
Growth & Sales Performance
The past twelve months have been transformative for Ingrained Oil. The strategic partnership with John Lewis and the effective employment of a dedicated team of five employees have led to a remarkable 400% increase in monthly sales. This significant growth indicates strong market acceptance and the effectiveness of their sales and marketing strategies.
Business Support and Mentorship
Ingrained Oil has actively leveraged various forms of business support from Business Growth West Midlands (BGWM), including:
- Access to Finance Support: Helping the company secure necessary funding for growth.
- Intellectual Property Protection Support: Ensuring the company's unique formulations and brand are legally protected.
- General Support and Guidance: Offering advice on strategic business growth and development.
- Grants and Funding Advice: Currently applying for the WM SME Grant Programme.
- Networking and Mentorship: Providing introductions to events, mentors, and resources that are instrumental for business growth.
We spoke with Kwame’s Account Manager, Christine Hancock, Business Growth West Midlands, Birmingham & Solihull team, who had this to say,
“Birmingham and Solihull Growth Hub has been supporting Kwame as he has grown his company, Ingrained Oil, since October 2022. A key aspect of support for him has come from our specialist Access to Finance Advisers, who have offered tailored guidance to Kwame at each stage of his business growth, from Start-up loans to investment advice and information on available grants for Ingrained Oil.”
“Particularly useful was the review we carried out of Ingrained Oil’s Intellectual Property. This included guidance around registering his trademark and putting trade secrets agreements in place with his manufacturers – crucial considerations as his business grows and he looks to secure investment.”
“Kwame shows true entrepreneurial spirit. His determination and ambition will enable him to go far with his business. He always takes advice on board and makes the most of business support on offer. He has been a real pleasure to work with.”
For other business leaders considering accessing business support, Kwame advises:
"The team at Business Growth West Midlands is here to support you in your entrepreneurial journey, no matter what stage you are at. They provide guidance and access to resources to help you propel to the next stage."
Future Aspirations
Looking ahead, Ingrained Oil aims to expand its product presence in more leading retailers across the UK and enter international markets. The company is focused on becoming a leader within the beauty industry by catering to a diverse and inclusive customer base.The company has recently received SEIS/EIS advance assurance and is actively raising additional investment. This financial backing is expected to fuel further growth, enhance product development, and expand market reach. Customers will benefit from an increased product range, improved availability, and continued innovation in fragrance solutions.
Summary
Ingrained Oil's journey from a startup to an award-winning fragrance house is a testament to its innovative approach, commitment to inclusivity, and strategic partnerships, all driven by the visionary leadership of CEO Kwame Boateng. With continued support from business growth programs, a strong vision for the future, and a dedication to community engagement, Ingrained Oil is poised to make a significant impact on the beauty and fragrance industry.
Click here to start your own growth journey with our support.
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