Bludog Ltd is based in Albion Industrial Estate and for the last ten years they have been producing printed, embroidered, designed and rebranded clothing. With its almost million-pound turnover and a dedicated team of 18 employees, Bludog recognised the need for strategic investments to improve its operational efficiency and increase production capacity.

In September 2023, Barinder Chahal, the Director of Bludog, took a proactive step towards business expansion by engaging with Business Growth West Midlands in Coventry. Barinder was seeking grant support for an initiative aimed at advancing the company's development.

In addition to the grant support sought, a full business review was undertaken with Bludog by a Business Growth West Midlands Account Manager. They signposted Barinder to funded local initiatives including employment support and workforce well-being through Thrive At Work, energy saving schemes such as the Decarbonisation Net Zero Programme and tailored marketing advice. 

The company's major growth project, with a total cost of £26,000 and a grant request of £13,100, focused on purchasing a new conveyor dryer and printer which would help to expand the business and create new jobs. This grant funding, amounting to £13,100, was provided by Coventry City Council through Business Growth West Midlands' SME Grant Programme, funded by the UK Shared Prosperity Fund, further supporting the company's growth and economic development initiatives.

Barinder Chahal said: “We are grateful for the support we have received from Coventry City Council. Our decision to reach out was driven by our ambition to grow and the need to modernise our equipment. Their support played a critical role in not just meeting our immediate needs but also in laying the groundwork for our future growth. The impact of this support has been multifaceted. It is not just about the financial aid; it is about the confidence placed in our business and the message it sends about the region's commitment to local enterprises. The efficiency gained from the new machinery has enabled us to meet customer demands more effectively, ensuring a higher level of satisfaction and opening doors to new markets.”

Bludog's Business Growth West Midlands Account Manager continues an on-going relationship with the business, and advises on other appropriate support and new opportunities as they arise. We look forward to checking in with this growing business again and seeing the further progress they will undoubtedly make thanks to fully funded business support.

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