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Articles

The latest business news, top tips, support programme announcements and success stories from across the region.

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AI Webinar 800X500
  • Marketing
  • Tips

29 January 2025

Top Tips for using AI to boost productivity within your business

Discover practical tips from our latest webinar on how AI can save time, boost productivity & transform your business operations.

Colleagues of different ages collaborating
  • Employer resources
  • Tips

29 January 2025

Bridging the skills gap with reverse mentoring

How reverse mentoring can address skills shortages in the West Midlands and support long-term business growth.

Tiktok Analytics
  • Marketing
  • Tips

14 January 2025

Top Tips for TikTok success

TikTok offers unique opportunities for businesses, but succeeding on the platform requires a different approach than traditional social media. Here are top tips to help you make the most of TikTok to boost your business.

Courier unloading a van
  • Innovation
  • Tips

06 January 2025

Simple steps to stay innovative as you grow your small business

It's not all just about AI and robotics. Innovation is about finding fresh ways to solve problems, improve efficiency, and deliver more value to customers.

Employees collaborating around a whiteboard
  • Employer resources
  • Tips

06 January 2025

A small business guide to inclusivity and diversity

For small businesses, fostering an inclusive environment can lead to better decision-making and a stronger connection with a diverse customer base. Here’s how to cultivate inclusivity and diversity in your business.

Women working together at a laptop
  • Marketing
  • Tips

12 December 2024

How to use marketing analytics to grow your business

Marketing analytics might seem complicated, but they don’t have to be. By looking at the right numbers and tools, you can make smarter decisions, attract more customers, and grow your business. Here are some simple steps to get started.

Woman at a laptop
  • Marketing
  • Tips

20 November 2024

Top tips for using LinkedIn to grow your business

If you’re new to LinkedIn or want to refine your approach, here are some practical tips to make the most of the platform.

Women working together at a laptop
  • Marketing
  • Tips

20 November 2024

5 reasons to use LinkedIn to grow your business

With over 41 million UK users and 70% of B2B buyers using LinkedIn to inform purchasing decisions, it’s a space that business owners can no longer afford to overlook.